Whenever we don't know about something, the first thing we do is to "Google" for it. Do you remember there is one more button in the google home page next to "Google Search"? A button showing "I'm feeling lucky"? Figures showing that Google is loosing 110 Million dollars a year for having it on it's home page. Read this to know why..
Google's homepage includes a button labeled "I'm Feeling Lucky". When a user clicks on the button the user will be taken directly to the first search result, bypassing the search engine results page. The thought is that, if a user is "feeling lucky", the search engine will return the perfect match the first time without having to page through the search results.
According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising.
Meaning, even though only 1 out of 100 users are using that button, Google is loosing around $110 Million worth of advertising charges which it supposed to charge the advertisers if that button is not existing. Unbelievable.. Let us know if you find some thing else..
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